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The Search Works (then TD Search) 2007-2012
Role: Account Management
Channels: PPC, Social, SEO, Display, Affiliate
Focus: ROI Delivery; Account Audit
Client Sectors: Retail, Dating, Gambling, Travel, Finance, Automotive, Education
Client Size: National
Tomorrow TTH (Formerly Locker Room Media) 2012-2016
Role: Account Director
Channels: PPC, SEO, Social; Display, Affiliate, Video, TV
Focus: ROI Delivery; Design of campaigns, Client lead
Client Sectors: Retail, Gambling, B2B, FinTech
Client Size: SME to Multi-Nationals
ROAST (Part of the TIPi Group) 2016-2020
Role: Client Partner
Channels: PPC, SEO (Tech & Content), Social, PR & Outreach, Display, Design & Development, Voice Search
Focus: Consultancy, Marketing Strategy; Channel Tactical Executions; ROI Delivery; Campaign Design & Delivery
Client Sectors: Retail, B2B, Gambling, Travel, Finance, Tech, Entertainment
Client Size: Startups to Global
PAYNE+GAIN 2020
Role: Growth & Digital Marketing Consultant
- Ebay
- Maximuscle
- Quiksilver
- Alibaba
- Hastings Direct
- Refinitiv |Thomson Reuters
- Sky
- Kia
- First Choice | TUI
- Hobbs
- Karhoo
- Cross Country Trains
- QuidCycle
- SportingBet
- Aveva
- Jack Wills
- The Holiday Place
- Friends Reunited
- Net-A-Porter
- Lloyds TSB Group
- GoCompare
- Dabbl Invest
- Fleep
Throwing cash and resources at a flawed approach will only end one way. Stay lite, test and learn before pushing the investment.
Mistakes will happen but a good leader will accept them, embrace them and learn from them. Testing is an imperative part of growing, failures will occur. Learn from them.
This day and age is competitive and barriers to entry are lower than ever. A minimum viable product is not good enough. A remarkable product, not a perfect or finished product, is what the world needs.
Never ask customers what they want, ask the questions to understand their problems. From these problems we can design solutions. These solutions are businesses in the waiting.
In a noisy, always connected world maximising impact is key. Word of mouth is more required then ever. Increasing the impact and contagiousness of a product is a key approach.
Sharing is key to developing. Use masterclasses (groups of people) to evaluate ideas and get additional thoughts outside of your immediate teams. Allow others to share their learnings with you.
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